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How America Got Hooked On Oxy

Purdue Pharma left almost nothing to chance in its whirlwind marketing of its new painkiller OxyContin.

Purdue Pharma’s Sales Pitch Downplayed Risks Of Opioid Addiction

Purdue Pharma produced thousands of brochures and videos that urged patients with chronic pain to ask their physicians for opioids such as OxyContin.