The non-profit organization (RED) and Apple have managed to raise $65 million to finance HIV prevention, treatment counseling, testing and care services, an accomplishment announced by (RED) co-founder Bono at the Clinton Global Initiative.
Founded in 2006 by Bono and Bobby Shriver of ONE/DATA, (RED) partners with American corporations including Apple, American Express, Beats, Nike, and Starbucks to create (RED)-themed products. These corporations donate their (RED) profits to HIV research and relief via the Global Fund.
Bono tweeted that "Apple is certainly leading the crew" as a fundraiser, part of their new emphasis on corporate philanthrony, Tech Crunch's Matthew Panzarino says.
According to Panzarino, that $65 million inlcudes around $15 million raised by Apple and (RED) since February 2012. (RED) has reportedly raised over $200 million since its inception.
"Apple is an enormously valued (RED) partner," an unnamed (RED) spokesperson told TechCrunch. "Their contributions help enable the Global Fund to finance the AIDS fight on the ground in Africa."