U=U & U is Pride Media’s year-long initiative to get the word out about HIV prevention, treatment, and testing, especially the groundbreaking news that people living with HIV who have undetectable viral loads can no longer transmit HIV.
With just over half of the country’s HIV-positive population on treatment, India taps technology to underscore the importance of adherence and undetectability.
U=U is one of the biggest developments in HIV since antiretrovirals, but there’s more work to be done.
The equation U=U is simple and scientifically-proven. People living with HIV who maintain an undetectable viral load and stay on treatment do not transmit HIV through condomless sex.
Toronto drag queen Jade Elektra sparked a viral U=U lesson with an “Undetectable” remake of a Nat King Cole classic.
2020 is not the year to get complacent about HIV, but rather an opportunity to spark a new kind of movement.