International fashion retailer H&M and Designers Against AIDS have launched Fashion Against AIDS--a new line of T-shirts, tank tops, and hooded sweaters designed by popular recording artists Rihanna, Scissor Sisters, Timbaland, and several others--aimed at boosting awareness of HIV's impact on young people around the world.
'Fifty percent of the people newly infected with HIV are between 15 and 24,' says Ninette Murk, the founder of DAA. 'By combining fashion with music in this way, we hope to get these young people to 'stop and think,' as Katharine Hamnett puts it on one of the garments in the collection.'
Twenty-five percent of the collection's total sales at H&M stores will be donated to Youth AIDS, an international group conducting HIV prevention outreach for young people in more than 60 countries.
