Protecting Your Boo

Do you care about the well-being of your partner? If so, unprotected sex should never be an option, stresses an HIV awareness campaign called 'I Love My Boo,' launched by New York City's Gay Men's Health Crisis. Targeting young African-American and Latino gay and bisexual men, the campaign includes billboards, posters, and bus-stop placards featuring images of couples embracing, with the tag line 'We're about trust, respect, and commitment. Safer sex is one way we show our love.' GMHC simultaneously launched a similar campaign targeting women of color called 'HIV: We're Not Taking It Lying Down.' 'We hope these campaigns bring messages of HIV education through empowerment to the communities where individuals at highest risk live and socialize,' says GMHC executive director Marjorie Hill. 'We want to continue the dialogue at a community level and involve families, friends, neighbors, community leaders, and elected officials in creating support and fostering HIV prevention.'