Nothing to Be Ashamed Of

Responding to a rise in sexually transmitted infections, including HIV, Australia has introduced a new social-marketing campaign to encourage young people to use condoms and get tested for the diseases.

"The new year and holiday period is the season of parties and celebration; it's important to be aware of the risks of unprotected sex," said a statement from health minister Nicola Roxon.

Research conducted in the summer, she says, revealed that many Australians are misinformed about the benefits of condom use.

Utilizing radio, magazines, billboards, and the Internet, the outreach pushes the message, "STIs are spreading fast -- always use a condom." In addition to the prevention message, the campaign urges young people who may already be infected not to feel ashamed.

"This can prevent them seeking help and treatment," Roxon says.