Press Your Luck

HIV prevention educators in northern Kentucky are relying on the popularity of lottery scratch-off cards to urge area residents to get tested for HIV. They've created an awareness campaign featuring two fake scratch-off cards, titled 'Feels So Good' and 'Rub One Off.' People who scratch off the tickets see messages prodding them to continue to try their luck, culminating with a chilling final message: 'You've just contracted HIV.'