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Artist's Condom Ad Shows Real Intimacy

Artist's Condom Ad Shows Real Intimacy


The Japanese company takes the issue of latex and intimacy a step farther.


Condomania, an iconic condoms shop in the center of Tokyo, has enthralled artists and lovers worldwide with their new advertising. For it, Photographer Hal sealed couples together in futon-sized vacuum bags to preserve their love forever. Each couple could only be left inside the sealed bag for 10 seconds to take the shot, but the images are strangely alluring and compelling. “Human beings aren’t completed if they’re just by themselves,” says Photographer Hal. “It’s when they come together, when they come really close, that they are finally completed.”

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