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Apple's App Store Goes (RED) For World AIDS Day

Apple's App Store Goes (RED) For World AIDS Day


Two-week long campaign includes 25 popular apps.

Apple and Bono have once again teamed up to put stuff on your iPhone, only this time it's for a good cause.

The tech giant teamed with Bono's (RED) campaign for a two-week long campaign to raise funds for the Global Fund to Fight AIDS. A special section of the App Store, Apps for (RED), will provide exclusive content in 25 apps from Nov. 28th to Dec. 7. 

All proceeds from apps sales or exclusive in-app purchases from the Apps for (RED) section will go to the Global Fund to fight AIDS. In addition, on Black Friday customers will receive a (RED) gift card with the purchase of certain items, a percentage of which will also be donated. And, on Dec 1., World AIDS Day, Apple will donate a portion of every retail and online sale as well. 

The Apps for (RED) store is the first App Store initiative with (RED), but Apple has donated over $75 million since (RED)'s inception in 2006. And according to Apple CEO Tim Cook, this is Apple's "biggest fundraising push yet."

Participating developers including Zynga and Electronic Arts created exclusive content for the fundraising, including bonus levels, powerups, bonus features, new characters and even holiday recipes.

"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," said Cook. "For eight years, our customers have been helping fight in AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact." 

Below is a list of the apps participating in the campaign: 

• Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.
• Bubble Witch 2 Saga offers new (RED) levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).

• CSR Racing delivers new in-game thrills with the highly anticipated Mercedes Benz-AMG GT. 

• Clash of Clans warriors can prepare for battle with special edition (RED) gems and display a (RED) badge of honor on the village’s town hall. 

• Clear’s users can perfect their organizational skills with a new (RED) theme which appears automatically with all new downloads. 

• Cut the Rope 2 unveils a wide selection of (RED) items including a new red hat, red touch print, red balloons and a red ginger cookie.

• Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.

• DJay 2’s spin tables turn (RED) and offer DJs a special sound pack.

• FarmVille 2: Country Escape players can “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.

• FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.

• Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.

• GarageBand® users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music. 

• Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (RED) items including Beats (RED) Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1.

• Heads Up! competition heats up with an exclusive new deck featuring (RED) words.

• The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.

• Kitchen Stories Cookbook will offer a special-edition holiday recipe pack, featuring dishes from renowned chefs Mario Batali, Martha Stewart, Luke Holden and Michael Lomonaco.

• Monument Valley offers a whole new chapter of Ida’s Journey, marking the final new feature of the game. 

• Over customers have access to a wide selection of (RED) fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness. 

• Paper by FiftyThree enthusiasts can enjoy a new (RED) Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.

• Puzzle & Dragons players have exclusive access to the new (RED) magic stone.

• Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.

• Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.

• Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (PRODUCT)RED items such as a swimming pool, party plane and piñata.

• Threes! turns (RED) with a limited-edition (RED) theme.

• Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.

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