New Posters in Brazil Have HIV and Some Very Smart Text

A new poster is appearing across Sao Paulo, Brazil, continuing a trend to destigmatize HIV around the world by using blood from poz people in printed material.

The poster’s text reads, “My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I'm just like any other poster. Except for one thing: I'm HIV positive. It's exactly what you've just read. I'm living with the virus. At this point you may be taking a step back, wondering if I offer any danger.” 

Of course, the answer is no.

The posters, designed by Olgilvy Brazil in partnership with Life Support Group, contain one drop of blood from an HIV-positive person, and aim to educate the public on how the virus is spread.

The poster echoes an earlier printed work by the Austrian men’s magazine Vangardist which printed an entire issue using blood from HIV-positive people.

Watch the video on the ad campaign below.