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The Wheaties Box We Deserve

The Wheaties Box We Deserve


How many endorsements did Greg Louganis miss out on?

We can’t take all the credit, but we posted this photo of Olympic diver Greg Louganis on the Wheaties box, and then a social media campaign and a petition turned our art into a movement. We spoke with Louganis after watching HBO’s Back on Board: Greg Louganis and like many were saddened to think of all the endorsements (like Wheaties) he lost out on by being a gay, HIV-positive athlete. Numerous organizations, including the Elizabeth Taylor AIDS Foundation and GLAAD, banded together to encourage General Mills to put Louganis on the Wheaties box he never received even though he broke (and still holds) many world diving records. There’s still time to protest if you’re just hearing about this: Tweet @GeneralMills with the #GetGregWheaties hashtag or switch your Facebook profile picture to his Wheaties box. The good news? Louganis has just signed with Creative Artists Agency for representation, so this may be the tide turning. Thanks for helping to #EndStigma with @greglouganis.

30 Years of Out100Out / Advocate Magazine - Jonathan Groff and Wayne Brady

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