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Video of the Week Tackles Empowerment in Dominican Republic 

Video of the Week Tackles Empowerment in Dominican Republic 

AlunaGeorge

Set in an area hit hard by HIV, "I'm in Control" is uplifting and sultry.

The new video from pop alchemists AlunaGeorge, for their new song, "I'm In Control," features Jamaican rapper Popcaan, was directed by Emil Nava, and was shot in the Dominican Republic, an area hit hard by HIV. But, what we love is that it's a song about interpersonal empowerment and ownership.
 
"I'm in Control" is the first single to be released from the London duo's upcoming new album I Remember, which will be released this spring by Interscope Records. Spin praised Aluna's "uniquely sweet vocals" and called the post-chorus "a mesmerizing breakdown of fizzy, metronomic keyboards," while Consequence of Soundcalls it "a sultry number with dancehall undertones." Pigeons and Planes writes: "Worlds collide beautifully on the duo's new single 'I'm In Control.' Aluna's sweet voice opens up the track with a soft melody, while George provides production fusing experimental pop and R&B with hints of dancehall - setting the perfect stage for Popcaan's guest verse."

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Diane Anderson-Minshall

Editor