Turn Your iPod (Red)

Music lovers can access new works by established and upcoming artists while simultaneously contributing to the global AIDS fight through a new (Product) RED online music initiative. For $5 a month, users receive three new pieces of exclusive content each week, including a new MP3 file of a song by a popular artist or group (U2, Elvis Costello, and Elton John have already signed on), a song file from a lesser-known artist, and a 'surprise' piece of content that could be music, a video, or a short story.