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Step Aside Mad Men, These Are the Coolest New Ads

Step Aside Mad Men, These Are the Coolest New Ads


Great new ad campaigns bite and tease to raise awareness.

GMHC’s new “I Love My Boo” campaign showed up in 260 New York City subway stations, speaking to and celebrating gay men of color by highlighting their strength and resilience, rather than only sexualizing gay relationships with chiseled bodies and glossy imagery. “While one campaign can’t solve the race issues in our city or country, I believe this campaign directly challenges homophobia and racism by demonstrating the fundamental belief that all lives, regardless of the color of your skin or whether you are gay or straight, matter, period,” says GMHC CEO Kelsey Louie.


“Art & AIDS: Amor y Pasión” at the Leslie-Lohman Museum of Gay and Lesbian Art spotlighted artists living with HIV or AIDS. The exhibition, curated by Osvaldo Perdomo and David Livingston, came out of weekly therapeutic art classes run by GMHC’s Volunteer, Work, and Wellness Center. And the poster? Well, that’s just hot.




Astroglide gave us a woody through its partnership with the forward-thinking advertising agency Experiences for Mankind, which created a series of intimate moments enjoyed by intentionally sexually ambiguous wooden art mannequins, affectionately known as “The Pleasure People.” “This ambiguity allows the campaign to focus on intimacy, leaving audiences open to interpret the scene while thinking about lube and its possibilities for their own sex lives,” says Experiences for Mankind senior account manager Morgan Graham. The whole series is fun, inclusive, and sexier than we imagined wood could be.


30 Years of Out100Out / Advocate Magazine - Jonathan Groff and Wayne Brady

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Diane Anderson-Minshall