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Step Aside Mad Men, These Are the Coolest New Ads

GMHC’s new “I Love My Boo” campaign showed up in 260 New York City subway stations, speaking to and celebrating gay men of color by highlighting their strength and resilience, rather than only sexualizing gay relationships with chiseled bodies and glossy imagery. “While one campaign can’t solve the race issues in our city or country, I believe this campaign directly challenges homophobia and racism by demonstrating the fundamental belief that all lives, regardless of the color of your skin or whether you are gay or straight, matter, period,” says GMHC CEO Kelsey Louie.

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Tags: Stigma

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