Campaign Targets Neglected African-Americans

Thirty-four percent of new male HIV infections are in the 40-plus age range and 36% of new female HIV infections are in the 40-plus age range. Yet according to the Black AIDS Institute, there have been very few campaigns targeting this population.

"Last year Washington, D.C., reported that one in 10 residents between the ages of 40 and 49 had the virus," says Black AIDS Institute founder and CEO Phill Wilson. "That is an epidemic that rivals the worst AIDS epidemics in the poorest countries on the planet."

The Black AIDS Institute has found an innovative way to help black people ages 40 and up become more aware of HIV while raising money to fight the disease in black communities. The campaign is called Trump AIDS. The campaign uses the traditional black pastime of bid whist, popular with black Americans aged 40-plus, as a unique way to target this often overlooked demographic.

"We are proud to partner with the Black AIDS Institute on this new and innovative awareness campaign to reach black Americans," says Sister Love founder and president Dazon Dixon. "When two thirds of the new HIV cases among women in the U.S. are black, now more than ever it's important to educate and reach every demographic of the black community."

"Rates of HIV in persons over 50 years of age are 12 times higher among African-Americans than among whites," according to Achieve Quarterly's article on HIV Prevention by Timothy G. Heckman, Ph.D. "Older people do not consider themselves at risk. Physicians rarely talk to older patients about sex or other risk behaviors."

"Trump AIDS is an unprecedented event that will provide Black people who are not actively engaged in the HIV battle with access to important health information," says Black AIDS Institute COO Aron Myers. "This is a tremendous opportunity for the Atlanta community and good citizenship for all."

"There's no way to end the AIDS epidemic in black communities without targeting this population," adds Wilson. "The Black AIDS Institute has spent the last decade meeting Black folks where they are. Trump AIDS is a perfect example of identifying an indigenous past time in our community and using it to deliver culturally effective messaging. Everything about this effort, from the date and city where we launch the campaign to celebrity cochairs Danny Glover and Jackee Harry celebrate black culture."

"I'm proud to be a cochair of the Trump AIDS campaign," says actor and AIDS activist Danny Glover. "AIDS does not only affect a select demographic such as youth, women, or gays. It affects all groups of people. That is why Trump AIDS is such an important campaign for black people to support and participate in. We must unite as a community for the sake of our community. To do nothing is to be part of the problem."