For the last time this month, AMC Theaters will be donating 40 cents of every movie ticket sold tonight to the Global Fund to Fight HIV/AIDS. What can 40 cents do? According to AIDS activists, 40 cents a day can provide pregnant women with lifesaving medicine that helps them prevent transmission of HIV to their babies.
The “40 Cents” campaign is a collaboration with (RED), the HIV/AIDS organization that partners with businesses to donate a portion of profits to the Global Fund to Fight HIV/AIDS, the world's leading financer of programs to fight AIDS, TB, and malaria. And there will be additional (RED) promotions at Bed, Bath, and Beyond and on FAB.com as well as on the equipment bags of top tennis players competing at the French Open.
AMC has donated 40 cents for every ticket sold this month so far (tonight is the last night) as well as screen time across its over 4,500 locations for public service announcements about HIV/AIDS. The popular spots features numerous celebrities including Penelope Cruz, Javier Bardem, Julianne Moore, Hugh Jackman, Naomi Watts, Jane Lynch, Kerry Washington, Bryan Cranston, Christy Turlington, Benicio del Toro, Ludacris and the Jonas Brothers.
“A huge thanks to our partners for transforming summer fun times into a smart and easy way to support the incredible work of the Global Fund,” said (RED) CEO Deborah Dugan.
Since The Global Fund was established in 2002, it has supported more than 1,000 programs in 151 countries, providing AIDS treatment for 4.2 million people, anti-tuberculosis treatment for 9.7 million people, and 310 million insecticide-treated nets for the prevention of malaria.
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