Marketing Social Change

Last year Duane Cramer became vice president at the social-marketing firm Better World Advertising. It was the right move at the right time, he says, since his new position allows him to blend his business acumen with his artistic vision. Prior to and since taking on the role, he's photographed images for some of the firm's most well-known campaigns. These include the Los Angeles'based 'HIV (Not Fabulous)' prevention project; the 'Me Not Meth' harm-reduction program targeted at men who have sex with men; and most recently, 'Together'HIV Stops With Us,' which features HIV-positive people and the HIV-negative family members and friends who support them.