Following (RED)’s collaboration with AMC Theaters to give 40 cents for every movie ticket purchased to the Global Fund to Fight AIDS, Tuberculosis and Malaria, one of the world’s largest companies is now contributing toward the efforts.
Starting this week, Johnson & Johnson is teaming up with (RED) in its Share (RED), Save Lives campaign. The company will be donating $1 to the Global Fund every time someone tweets, "likes," or pins the company's infographic depicting the progress that has been made to protect the lives of mothers and babies since 2003.
(RED) has used social media in other ways too. Last Wednesday, the 32nd anniversary of the first reports of AIDS, (RED) teamed up with Mashable and asked people across the world to post a six-second video with the #REDworldrecord hashtag on the video app Vine. The effort set a record for the most Vine videos ever recorded in one day for a cause.
Anu Gupta, director of corporate contributions at Johnson & Johnson said, “We are excited to join (RED) and their SHARE (RED), Save Lives campaign. Through collective social action, we can all accelerate the end of mother-to-child transmission of HIV.”
The power that $1 has is tremendous. With it, the Global Fund can provide up to two days of treatment with antiretroviral medication that reduces the transmission of HIV from mother to child during labor and delivery by 98%.
Since (RED) was founded in 2006 by the of U2 lead singer Bono and Santa Monica, Calif., City Council member Bobby Shriver, the organization has generated close to $210 million for the Global Fund, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. Learn more at www.joinred.com.