Cedric moved to North Carolina; Sharmain got married; Aaron had a baby boy. These real stories of people living with HIV are featured in the recently updated “HIV Treatment Works” effort, part of the Centers for Disease Control and Prevention’s “Let’s Stop HIV Together” campaign.
All the people featured in the updates were part of the original 2014 version of “HIV Treatment Works.” The new posters and messaging offer updates on these people thriving with HIV as well as emphasizing the importance of U=U, the concept that having an undetectable viral load makes it virtually impossible to transmit HIV. Getting to an undetectable level is possible with regular adherence to meds, another big takeaway of the digital campaign. The CDC is also hoping to encourage newly diagnosed people to get started on treatment and urge reconnection with medical providers for those who have fallen out of care, either because of the COVID-19 pandemic or for other reasons.
“The goal of the updated resources is to promote the positive health outcomes that result from HIV care and treatment, so that people with HIV are encouraged to engage in care and adhere to their treatment,” according to HIV.gov.
See some of the posters below and find out more about the campaign here.